The FID HACK suite
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Why FID HACK ?
FID HACK : photochallenges turn consumers into micro-influencers
FID HACK : Replicating and Socializing a loyalty card
FID HACK : Entertaining customers while they wait
FID HACK : a new way to use barcodes
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Using geolocation and photochallenge, you emulate a loyalty card. And you make it social.
1. For instance, a coffee-shop proposes a photochallenge about itself (point of sales, dishes, drinks, design,...).
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2. At each visit, customers take the picture required, which is validated by geolocation.
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3. After 6 visits (6 pictures), customers earn a voucher, and share the photo mashup.
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4. Summary: customers came and consumed 6 times, took pictures they shared to their audience, all this for a small reward.
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